Profitable Testimonials Blueprint®
Profitable Testimonials Blueprint gives you a 5-step system that uses storytelling as a language of experience to tell amazing stories of your expertise and your clients’ successes, so you can attract and convert more ideal clients, overcome objections, and boost your bottom line.
It helps you tell the right stories, to the right people, at the right time that makes all the difference and turn your ordinary testimonials into client success stories that do all the selling for you.
Many coaches, experts, and business owners add testimonials to their marketing in hopes they would help make more sales. Most of the time, it doesn’t work as intended. Why? Because not all testimonials are created equal. Download a Money Making Testimonials Checklist and find out how to transform your ordinary testimonials into the money making client success stories.
Client Success Stories As Content
A real estate broker and an owner of his own brokerage, not affiliated with major players in the real estate industry, was on a mission to recruit agents for his brokerage. He was using an email marketing campaign “Give Yourself A Raise” where he was soliciting potential agents to join his company.
The email campaign sent out on a monthly basis was the same month after month and didn’t give the audience a reason to even open it, reducing the chances of booking more appointments with potential agents.
We wanted to include video testimonials as content into the existing email campaign. By doing so, we would showcase an agent and their success since joining the brokerage…and curate those stories to appeal to agents we wanted to recruit. This gives a reason to the potential agent to open the email and get inspired by the results their peers are able to achieve and as a result schedule an appointment with the broker and discuss joining his company.
We produced 12 videos of authentic agent success stories for a year-long campaign and carefully directed and curated those videos to invoke social proof, help with agent self-selection, overcome objections, and increase the number of recruiting appointments. We then incorporated the videos as content into “Give Yourself A Raise” campaign that now demonstrated how other agents were able to do it. And created a strategy behind it that took advantage of digital marketing, social media platforms, and the use of mobile apps.
What we did
- Done For You Engagement
- Client Interviews & Story Curating
- Testimonials Strategy
- Video Production & Post-Production
- Graphic Design
- Email Marketing Copy
- Social Media Setup (YouTube)
- Mobile App (extending the campaign)
The real estate company grew from 1 office to now 6 offices and still uses the testimonials created during this engagement, 5 years ago.
If you want to make more money and you're not embedding testimonials and client success stories in your business, in your webinars, on your home page, and throughout your sales process...you NEED Profitable Testimonials Blueprint®.Pat Alva-KrakerAuthor, Speaker, Business Coach | MajesticCoachingGroup.com
Is Profitable Testimonials Blueprint® for me?
Based on our experience we know that our clients are more successful – and our work a lot more fun – when the fit is right.
Profitable Testimonials Blueprint™ is for coaches, experts & thought leaders who do great work and create awesome results for their clients and want to attract and convert more ideal clients but hate all the chasing…and convincing…and price justifying (you’re totally worth it, btw),…and overcoming objections…well the sales part.
I'm just starting out. Will it worked for me, too?
Yes! We love to work with coaches, experts, and thought leaders who are just starting out or launching new programs because that gives us an opportunity to help them get the right foundation for building social proof and awesome client success stories from the start.
As long as you have a service to sell and you have a fairly good idea who your ideal clients are, you can get started with Profitable Testimonials Blueprint™ and learn the psychology and strategy behind monetizing client success stories for your business.
I'm loving this. How do I get started?
Awesome! We can’t wait to help you! The best way to get started is to request a free Strategy Session. It’s $500 value, yours free. You’ll walk away with more clarity on how to maximize opportunities from clients and resources you already have, monetize your client success stories and start directing your business success in a more strategic way. We can also discuss which program is the best for you at this stage of your business journey. Apply here.
filmmaker + business strategist
“When it comes to using stories and storytelling to promote one's business the default position is to tell a brand story and how you got to do what you do. And that's important. I believe telling your client success stories is way more effective when attracting new clients and making sales because it also adds social proof that you need.”Gorana AngertFounder, CXO Crew International LLC, Max+Me Films. Author, Profitable Testimonials Blueprint®